Outsourced Business Development

The development of any businesses encompasses more than just sales and marketing. Unlike many third-party marketing firms, our outsourced business development proposition focuses on all the aspects that are crucial to the successful growth of an asset management firm, from business strategy and product development to direct sales and marketing.

We partner with a small number of managers, primarily focused on real assets, over the long term, and effectively operate as part of the senior management team. In this capacity we play a lead role in:

  • Developing and implementing the marketing strategy, including new target markets
  • Shaping new strategies and products
  • Creating appropriate marketing material, including presentations and thought papers
  • Direct active asset raising in the institutional market
  • Implementing client relationship management and reporting functions
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